Photo by: N.L. Belardes
One Bakersfield Woman's Blog to Mankind
Thursday, January 10, 2008
Living in Ikea
Mark Malkoff is living in an Ikea store in New York City for a week.
Srange.
I came across this story of Mark Malkoff's week long stay at Ikea today on MSN.com under the heading of "Living Cheap". He's a comedian, writer and filmmaker in New York whose apartment was being fumigated and he needed a place to stay for a week. All of his friends have tiny studio apartments and hotels in New York are really expensive so he asked Ikea if he could stay in their store and they said yes.
What does Ikea get out of it? Free advertising, free publicity, free news stories! It's a win win situation. Actually it's quite ingenious.
As a person who has been obsessed with the Ikea catalog lately... I can't think of a better store to stay in for a week and try all the cool stuff out. I think I would go a little crazy with all the cool stuff!
Here's the prologue video from his website.
He's posted several more videos all hilarious! Watch them and see how he messes with the customers, races the night security gaurd with Ikea carts, gets lost, and has other adventures of exploration.
This just goes to show that a little creativity, self promotion and web savvy will open doors.
Would you live in Ikea for a week?
Mark Malkoff is living in an Ikea store in New York City for a week.
Srange.
I came across this story of Mark Malkoff's week long stay at Ikea today on MSN.com under the heading of "Living Cheap". He's a comedian, writer and filmmaker in New York whose apartment was being fumigated and he needed a place to stay for a week. All of his friends have tiny studio apartments and hotels in New York are really expensive so he asked Ikea if he could stay in their store and they said yes.
What does Ikea get out of it? Free advertising, free publicity, free news stories! It's a win win situation. Actually it's quite ingenious.
As a person who has been obsessed with the Ikea catalog lately... I can't think of a better store to stay in for a week and try all the cool stuff out. I think I would go a little crazy with all the cool stuff!
Here's the prologue video from his website.
He's posted several more videos all hilarious! Watch them and see how he messes with the customers, races the night security gaurd with Ikea carts, gets lost, and has other adventures of exploration.
This just goes to show that a little creativity, self promotion and web savvy will open doors.
Would you live in Ikea for a week?
Labels: creativity, diy, Ikea, ikea.com, Mark Malkoff lives in Ikea, self promotion
